Levi's Ad Campaign

Just found another nice article about a company giving back to the community. Levi’s, the iconic jean manufacture, has pledged 1 Million dollars to Braddock , Pa. The community shrunk from an estimated population of 30,000 to around 3,000. The towns largest employer, UPMC Braddock Hospital, closed on Jan 31st, 2010.  As the article stated: “Levi’s may be one of the few companies out there really “making a difference”. On the way, they may even end up doing more for the town than several presidents and good intentions have been able to accomplish for decades.”. You can read the article here. You can also read the article after the jump in case the link gets broken.

Brian
Hanks Clothing

Levi’s New “Go Forth” Campaign Showcases America’s Struggling Workers

Perhaps as the remedy to their somewhat misunderstood first “Go Forth” campaign, Levi’s is trying a new tactic: Instead of highlighting the free-spirited youngsters of today, they will be focusing in on the working class of Braddock PA. Their new ads (which will still be part of the “Go Forth” legacy), will be filmed and photographed entirely in the hamlet, a low to medium income town located in the heartland of Rust Belt America. The town’s name may seem familiar- last year it attracted national news coverage when its mayor, John Fetterman, brought forth tremendous efforts to help get the town back on its feet after years of economic decline. To show that they mean business, Levi’s will be running ads and billboards with timely inspirational sayings like “Ready to work,” “Everybody’s work is equally important” and “We are all workers.”

When asked about the intentions of the new campaign, Doug Sweeny (vice president for Levi’s brand marketing for the Americas at Levi Strauss in San Francisco) states “We wanted to engage consumers in a conversation about real work”. But just how does the brand plan to deliver on its message? To start with, they are donating more than a million dollars to assist the town with renovating a community center, as well as other planned initiatives which require grit, sweat, and more than a few nights of overtime. To bring attention to their efforts, footage from the town’s renewal will be featured in an hour long show sponsored by Levi’s to appear online and on the IFC and Sundance cable channels.

Will Levi’s generous donation and international attention really help the people of Braddock, PA? No one can say that for sure, but for all the talk about revitalizing America, Levi’s may be one of the few companies out there really “making a difference”. On the way, they may even end up doing more for the town than several presidents and good intentions have been able to accomplish for decades.

Levi Strauss & Co.

One thing you have to do the math on when shopping for deals is these buy one get one half price sales. It’s amazing how the department stores get away with this. They look like a sweet deal but are they really? Read More here:

You can actually end up paying more
While shopping today I was in a department store in the local Mall and they had Levis Jeans buy one get one of equal or lesser value half price. Looking at them it hit me that this was not a good deal at all. Levis jeans at Hanks are $28.95 each every day. This store had theirs marked $40 buy one get one of equal or lesser value half price. So two of those jeans on their super sale will cost you $60. At Hanks two pair cost you $57.90 every day. Their super sale cost you $2.10 extra. Department stores are notorious for this so while some deals can be had just make sure you do the math and make sure. Happy shopping!

Brian